Claudia Dubé
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Bumble Tea

Bumble Tea

BRANDING • PACKAGING • CREATIVE DIRECTION • Food Design • Experience Design

In 2016, I made packaging elements for a final project in my Food Design class at the University of Minnesota. In 2018, I realized I wasn’t happy with the graphic design considerations I made back in 2016 so I took the design in a warmer direction for the revamped packaging . For more information regarding the food design component, scroll to the bottom of this page. 

 
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Step one: Dip the honey dipper into the honey

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Step two: Dip the honey dipper into the tea

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EAT DESIGN 2016

Bumble Tea was originally created for Eat Design 2016; the final reception for Food Design, a class at the University of Minnesota (Fall 2016). The challenge was to create a novel eating experience for 200+ people working with the theme of indulgent sweets. After a month of brainstorming, testing, and baking, my partner and I came up with Bumble Tea.

THE WAY IT WORKS: A guest comes to the booth, picks up a tray, chooses one of three different honey-tea pairings, and grabs a honey dipper made out of biscotti. Guests would dip their biscotti honey dippers into the honey and then dunk it into the tea dissolving the honey into the tea and softening the biscotti.

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Original Design considerations

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Display of honey, honey dippers, and tea