Claudia Dubé
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Söta Candy

Söta Candy

BRANDING • PACKAGING • CREATIVE DIRECTION • PHOTOGRAPHY

Söta Candy is a fictional candy store that highlights a blending of Minnesotan and Swedish cultures. The packaging was created as a course project for a Packaging, a class at the University of Minnesota (Fall 2017). This company was inspired by the Swedish tradition of Lördagsgodis, or 'Saturday's Candy' Söta translates to sweet in Swedish.

 
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Cup design

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Candy tower details

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